Gamze-Hülya

 **//T.C ANADOLU UNIVERSITY//** **// FACULTY OF ECONOMICS AND ADMINISTRATIVE SCIENCE  //** **// 2010-2011 FALL SEMESTER PRESENTATION TECNIQUES LECTURE  //** **// LECTURER: CENGIZ HAKAN AYDIN  //** **// PRESENTATION REPORT  //** **// PRESENTATİON GROUP MEMBER  //** **// Hülya DEMİRKOL-- 53479151544   //** **// GAMZE DALÇİÇEK --10090991286  //**   ** 1)TOPIC: ** The bases of competitive advantages    ** 2)ANALYIS  ** ** Audience Analyze : **  ® Demographic Analysis  · Age: Between 20 and 25 years old.  · Gender: Female and Male  · Racial: Mostly Turkish and Hungarian,Polish,Litvanian,Czech minorities.  · <span style="color: black; font-family: 'Calibri','sans-serif'; font-size: 12pt; line-height: 150%;">Religion:Mostly Muslims and Christian people <span style="line-height: 150%; margin: 0cm 0cm 0pt 77.25pt; mso-add-space: auto; mso-list: l4 level1 lfo10; text-indent: -18pt;"> ® <span style="color: black; font-family: 'Calibri','sans-serif'; font-size: 12pt; line-height: 150%;">Situational Analysis <span style="line-height: 150%; margin: 0cm 0cm 0pt 77.25pt; mso-add-space: auto; mso-list: l15 level1 lfo6; text-indent: -18pt;"> · <span style="color: black; font-family: 'Calibri','sans-serif'; font-size: 12pt; line-height: 150%;">size: 60 students and 1 lecturer <span style="line-height: 150%; margin: 0cm 0cm 10pt 77.25pt; mso-add-space: auto; mso-list: l15 level1 lfo6; text-indent: -18pt;"> · <span style="color: black; font-family: 'Calibri','sans-serif'; font-size: 12pt; line-height: 150%;">physical settings: classroom 12 in I.I.B.F <span style="color: black; font-family: 'Calibri','sans-serif'; font-size: 12pt; line-height: 150%;"> ** <span style="font-family: 'Calibri','sans-serif'; font-size: 12pt; line-height: 150%;">3) Specific Purpose : **<span style="font-family: 'Calibri','sans-serif'; font-size: 12pt; line-height: 150%;"> To inform my audience about the bases of competitive advantage   ** <span style="font-family: 'Calibri','sans-serif'; font-size: 12pt; line-height: 150%;">4) Central Idea :  **<span style="font-family: 'Calibri','sans-serif'; font-size: 12pt; line-height: 150%;"> Competitive advantages are differentiation,cost,focus,customer market, product/service, busıness system/value chain, asset/resources, partners and scale/scope. ** <span style="font-family: 'Calibri','sans-serif'; font-size: 12pt; line-height: 150%;">5)Main Points : **<span style="font-family: 'Calibri','sans-serif'; font-size: 12pt; line-height: 150%;">    <span style="font-family: 'Calibri','sans-serif'; font-size: 12pt; line-height: 150%;">1)According to Micheal Porter,There are the bases f competitive advantages <span style="font-family: 'Calibri','sans-serif'; font-size: 12pt; line-height: 150%;">2)According to most succesfull companies, There are many competitive advantages.   ** <span style="font-family: 'Calibri','sans-serif'; font-size: 12pt; line-height: 150%;">6)Supporting Material:  **<span style="font-family: 'Calibri','sans-serif'; font-size: 12pt; line-height: 150%;">We will support our main idea with pictures,graphics, videos,articles which support our ideas such as Micheal Porter. ** <span style="font-family: 'Calibri','sans-serif'; font-size: 12pt; line-height: 150%;">7)Outline **   <span style="font-family: 'Calibri','sans-serif'; font-size: 12pt; line-height: 150%;">     ** <span style="font-family: 'Calibri','sans-serif'; font-size: 12pt; line-height: 150%;">INTRODUCTION  **    · <span style="font-family: 'Calibri','sans-serif'; font-size: 12pt; line-height: 150%;">Focusing concentration of audience to our presentation  <span style="line-height: 150%; margin: 0cm 0cm 0pt 72pt; mso-add-space: auto; mso-list: l11 level1 lfo11; text-indent: -18pt;"> v <span style="font-family: 'Calibri','sans-serif'; font-size: 12pt; line-height: 150%;">Contact with our audience    · <span style="font-family: 'Calibri','sans-serif'; font-size: 12pt; line-height: 150%;">Establish confidence to topic    · <span style="font-family: 'Calibri','sans-serif'; font-size: 12pt; line-height: 150%;">I would like to give our audıence information of competitive advantages by  <span style="line-height: 150%; margin: 0cm 0cm 0pt 108pt; mso-add-space: auto; mso-list: l5 level1 lfo8; text-indent: -18pt;"> Þ <span style="font-family: 'Calibri','sans-serif'; font-size: 12pt; line-height: 150%;">Micheal Porter <span style="line-height: 150%; margin: 0cm 0cm 0pt 108pt; mso-add-space: auto; mso-list: l5 level1 lfo8; text-indent: -18pt;"> Þ <span style="font-family: 'Calibri','sans-serif'; font-size: 12pt; line-height: 150%;">Succesfull Companies · <span style="font-family: 'Calibri','sans-serif'; font-size: 12pt; line-height: 150%;">Start to explain our topic with a question <span style="font-family: 'Calibri','sans-serif'; font-size: 12pt; line-height: 150%;"> ** <span style="font-family: 'Calibri','sans-serif'; font-size: 12pt; line-height: 150%;">BODY ** ** <span style="font-family: 'Calibri','sans-serif'; font-size: 12pt; line-height: 150%;">Main Point 1) **<span style="font-family: 'Calibri','sans-serif'; font-size: 12pt; line-height: 150%;">Accordıng to Micheal Porter,There are the bases f competitive advantages    ** <span style="font-family: 'Calibri','sans-serif'; font-size: 12pt; line-height: 150%;">Subpoints:  **  ** <span style="font-family: 'Calibri','sans-serif'; font-size: 12pt; line-height: 150%;">1)Differentiation  ** · <span style="font-family: 'Calibri','sans-serif'; font-size: 12pt; line-height: 150%;">Explaining what is differentiation · <span style="font-family: 'Calibri','sans-serif'; font-size: 12pt; line-height: 150%;">Explaining to impact of differentiation on the company · <span style="font-family: 'Calibri','sans-serif'; font-size: 12pt; line-height: 150%;">Giving examples · <span style="font-family: 'Calibri','sans-serif'; font-size: 12pt; line-height: 150%;">Showing videos ** <span style="font-family: 'Calibri','sans-serif'; font-size: 12pt; line-height: 150%;">2)C ost **   · <span style="font-family: 'Calibri','sans-serif'; font-size: 12pt; line-height: 150%;">Explaining lower cost   ** <span style="font-family: 'Calibri','sans-serif'; font-size: 12pt; line-height: 150%;">3)Focus  ** · <span style="font-family: 'Calibri','sans-serif'; font-size: 12pt; line-height: 150%;">Explaining focus strategy · <span style="font-family: 'Calibri','sans-serif'; font-size: 12pt; line-height: 150%;">Explaining the impact of focus on the companies · <span style="font-family: 'Calibri','sans-serif'; font-size: 12pt; line-height: 150%;">Explaining with an example ** <span style="font-family: 'Calibri','sans-serif'; font-size: 12pt; line-height: 150%;">Main points 2) **<span style="font-family: 'Calibri','sans-serif'; font-size: 12pt; line-height: 150%;"> Accordıng to most succesfull companies, There are many competitive advantages.   ** <span style="font-family: 'Calibri','sans-serif'; font-size: 12pt; line-height: 150%;">Subpoints :  **  ** <span style="font-family: 'Calibri','sans-serif'; font-size: 12pt; line-height: 150%;">1)Customer Market Advantages  ** · <span style="font-family: 'Calibri','sans-serif'; font-size: 12pt; line-height: 150%;">Explaining customer marketing · <span style="font-family: 'Calibri','sans-serif'; font-size: 12pt; line-height: 150%;">Explaining with a few examples ** <span style="font-family: 'Calibri','sans-serif'; font-size: 12pt; line-height: 150%;">2)Product and Service Advantages **   · <span style="font-family: 'Calibri','sans-serif'; font-size: 12pt; line-height: 150%;">Explaining product and service advantage    · <span style="font-family: 'Calibri','sans-serif'; font-size: 12pt; line-height: 150%;">Explaining with an example   ** <span style="font-family: 'Calibri','sans-serif'; font-size: 12pt; line-height: 150%;">3)Busıness system/value chain Advantages  ** · <span style="font-family: 'Times New Roman','serif'; font-size: 12pt; line-height: 115%;">Explaining what is the value chain · <span style="font-family: 'Times New Roman','serif'; font-size: 12pt; line-height: 115%;">How value chain provide competitive advantages · <span style="font-family: 'Times New Roman','serif'; font-size: 12pt; line-height: 115%;">Giving many examples · <span style="font-family: 'Times New Roman','serif'; font-size: 12pt; line-height: 115%;">Comparing examples ** <span style="font-family: 'Times New Roman','serif'; font-size: 12pt; line-height: 115%;">4)System assets/resources Advantages **   · <span style="font-family: 'Times New Roman','serif'; font-size: 12pt; line-height: 115%;">Explaining how assets provide powerful basis for competitive advantage    · <span style="font-family: 'Times New Roman','serif'; font-size: 12pt; line-height: 115%;">Coca-Cola example    · <span style="font-family: 'Times New Roman','serif'; font-size: 12pt; line-height: 115%;">What is relationship with natural resources and competitive advantage   ** <span style="font-family: 'Calibri','sans-serif'; font-size: 12pt; line-height: 150%;">5)Partner Advantages  ** · <span style="font-family: 'Times New Roman','serif'; font-size: 12pt; line-height: 115%;">Explaining how partners provide a basis for competitive advantages? · <span style="font-family: 'Times New Roman','serif'; font-size: 12pt; line-height: 115%;">Giving some examples. ** <span style="font-family: 'Calibri','sans-serif'; font-size: 12pt; line-height: 150%;">6)Scale and scope Advantages **   · <span style="font-family: 'Times New Roman','serif'; font-size: 12pt; line-height: 115%;">Explaining what is economies of scale and scope?    · <span style="font-family: 'Times New Roman','serif'; font-size: 12pt; line-height: 115%;">How companies gain competitive advantages from economies of scale and scope?    · <span style="font-family: 'Times New Roman','serif'; font-size: 12pt; line-height: 115%;">Barclays Bank example.   <span style="font-family: 'Times New Roman','serif'; font-size: 12pt; line-height: 115%;">    ** <span style="font-family: 'Calibri','sans-serif'; font-size: 12pt; line-height: 115%;">CONCLUSION  **<span style="font-family: 'Times New Roman','serif'; font-size: 12pt; line-height: 115%;">     ü <span style="font-family: 'Calibri','sans-serif'; font-size: 12pt; line-height: 150%;">I expected you can learn the basis of competitive advantages why they are important. ü <span style="font-family: 'Calibri','sans-serif'; font-size: 12pt; line-height: 150%;">Thanks you for your attention <span style="font-family: 'Calibri','sans-serif'; font-size: 12pt; line-height: 150%;"> <span style="font-family: 'Calibri','sans-serif'; font-size: 12pt; line-height: 150%;"> ** <span style="font-family: 'Calibri','sans-serif'; font-size: 12pt; line-height: 150%;">BİBLİOGRAPHY ** ** <span style="font-family: 'Calibri','sans-serif'; font-size: 12pt; line-height: 150%;">Books ** <span style="line-height: 150%; margin: 0cm 0cm 0pt 72pt; mso-add-space: auto; mso-list: l14 level1 lfo3; text-indent: -18pt;"> ü <span style="font-family: 'Calibri','sans-serif'; font-size: 12pt; line-height: 150%;">Hands of Management <span style="line-height: 150%; margin: 0cm 0cm 0pt 72pt; mso-add-space: auto; mso-list: l14 level1 lfo3; text-indent: -18pt;"> ü <span style="font-family: 'Calibri','sans-serif'; font-size: 12pt; line-height: 150%;">Yip,George,Total Global Strategy,Prentice Hall,Englewood Clifffs,NJ,1992 ** <span style="font-family: 'Calibri','sans-serif'; font-size: 12pt; line-height: 150%;">Articles ** <span style="line-height: 150%; margin: 0cm 0cm 0pt 72pt; mso-add-space: auto; mso-list: l10 level1 lfo4; text-indent: -18pt;"> ü <span style="font-family: 'Calibri','sans-serif'; font-size: 12pt; line-height: 150%;">Bases of competitive advantages(George S.YIP) ** <span style="font-family: 'Calibri','sans-serif'; font-size: 12pt; line-height: 150%;">References ** <span style="line-height: 150%; margin: 0cm 0cm 0pt 54pt; mso-add-space: auto; mso-list: l2 level1 lfo2; text-indent: -18pt;"><span style="font-family: 'Calibri','sans-serif'; font-size: 12pt; line-height: 150%;">1) Porter,Micheal E., Competitive Strategy: Tecniques for analyzing Industries and Competitors,Free Press,New York, 1980 <span style="line-height: 150%; margin: 0cm 0cm 10pt 54pt; mso-add-space: auto; mso-list: l2 level1 lfo2; text-indent: -18pt;"><span style="font-family: 'Calibri','sans-serif'; font-size: 12pt; line-height: 150%;">2) Treacy, Mıchael and Wiersema, Fred, The discipline of Market Leaders, Addison-Wesley, Reading, Mass, 1995. <span style="line-height: 150%; margin: 0cm 0cm 10pt 54pt; mso-add-space: auto; mso-list: l2 level1 lfo2; text-indent: -18pt;"><span style="font-family: 'Calibri','sans-serif'; font-size: 12pt; line-height: 150%;">Slideshare link:http://www.slideshare.net/gmzdlcck/competitive-advantage-3